The Cost of Avoidance

July 2, 2025

Carl Jung once said, “People will do anything, no matter how absurd, to avoid facing their own souls.” And isn’t that what we see every day? The hustle, the over-performance, the curated smiles, the pretending—we’ve turned away from our truth so often that we’ve collectively normalized the lie.

What’s normalized isn’t always natural. We wear masks not because we’re dishonest, but because somewhere along the way, we were taught that truth makes people uncomfortable. So we perform. And as a result, we all pay the price—not in dollars, but in disconnection. From self. From each other.

And when disconnection becomes routine, the absurd becomes reality. We call it “woke,” we call it “awareness,” but repeating words doesn’t mean we understand them. Knowing isn’t the same as feeling, and information is not the same as transformation.

So the question is—what would happen if we actually stopped running?

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