Having spent 24 years in the domain name industry, I’ve seen and experienced it all. I’m sharing this now because I’ve left the industry, and stepping away has given me a clearer perspective on something I could never quite reconcile: the sheer lack of basic professional courtesy that seems so deeply ingrained in the way business is done.
At events, people meet, chat about services, and exchange words that suggest possibility. But when it comes to follow-ups, silence reigns. Emails are sent—surely read—but they go unanswered. Maybe it’s bad timing, or there’s no budget, and that’s understandable. But why not communicate that? A simple response like, “Thank you, but it’s not the right fit for us” or “We’re unable to pursue this at the moment” would go a long way. Instead, people are ghosted.
Even worse are the instances where people attend meetings, ask detailed questions about products, disappear, and then reappear with a competing offering. I’ve personally had this happen more than once. It’s appalling, disrespectful, and reflects poorly on those who choose this route. There’s no integrity, no building of trust. It’s a short-sighted approach to business that stifles growth and potential collaboration.
What’s most curious to me is that the industry I’m in now doesn’t operate this way. Yes, silence happens, and sometimes follow-ups take time, but responses eventually come. There’s a baseline of professionalism and respect that I find refreshing. It makes me wonder: Why was it so different in the domain name industry? What is it about human behavior in that space that allows for such disregard?
The opportunities in the domain name industry are enormous, yet curiosity and trust seem to be in short supply. Deals often hinge on friendships rather than merit, and leaders frequently hire from their inner circles to ensure their backs are covered, not necessarily to elevate talent. This insularity leads to missed opportunities and drives out the good, the inspired, and the forward-thinking.
This isn’t about finger-pointing; it’s about understanding. After two decades in that industry, I’m left both appalled and deeply curious. I wish more people would pause to reflect on these behaviors and consider how simple acts of integrity—like responding to emails, honoring commitments, or showing genuine curiosity—could transform not only the way we work but also the kind of legacy we leave behind.
It’s time to do better. Not for appearances, but for the sake of the industry and the talented people it continues to lose.
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