The way I see it, the obsession with instant gratification doesn’t just come from end-users. It’s baked into the registrars and hostinga companies themselves.
Everywhere you look, there’s a race to pack in more features, slap on new pricing tiers, and throw layers of fancy verbiage at small business owners. But here’s the thing: those business owners aren’t product managers. They aren’t reading spec sheets. They had an idea, they know they need a name, and they want a website. That’s it.
So when the industry competes on who can shout louder, who can stack the most “benefits,” or who can lock a customer in longer—it completely misses the mark. How long does that customer really want to stay? Or are they simply stuck because moving is too painful?
What kind of customer does that create in the long run? Not loyal ones. Not empowered ones. Just trapped ones.
And honestly, it feels less like strategy and more like a battle of egos—registrars and hosts trying to look better than the next guy. Where’s the EQ in that thought process? Where’s the empathy for the small business owner who doesn’t speak this language, who just wants clarity and support to grow their idea?
When ego drives, the internet doesn’t get smarter—it just gets noisier.
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