SAM Frida

Unfiltered – ish

Some Things Deserve Your Absence

Some Things Deserve Your Absence

Freedom is not, as I once thought, the ability to go anywhere. It is the hard-won permission to stop going somewhere. Cory Allen’s line stopped me cold: some things deserve your absence, not your energy. There is a version of me that would have read that and...

Book Smart Isn’t Self Aware

Book Smart Isn’t Self Aware

There’s a particular kind of person who can cite six research papers on emotional intelligence in a single conversation. They know the frameworks. They know the vocabulary. They will absolutely tell you about their reading list. Knowing things in theory and knowing...

When Survival Becomes the Ceiling

When Survival Becomes the Ceiling

Most loss has a name. A door that closed. A relationship that ended. A moment you can point to and say: that’s where things changed. This kind of loss doesn’t. Survival doesn’t announce itself as theft. It just asks for your attention today, and then again tomorrow,...

Presence Is the Only Proof

Presence Is the Only Proof

Going to church doesn’t make you a good person. Saying the right things doesn’t make you a good person. Being well-liked doesn’t make you good at your job. These are performances and most people can’t tell the difference. We’ve outsourced our judgment to social proof....

On Being Real

On Being Real

There’s a difference between honest and real. I’ve been sitting with that for a while now. Honest is something you can perform. Real isn’t. We live in a world built for optics. People construct versions of themselves so carefully, so consistently, that after a while...

What We Search for in the Dark

What We Search for in the Dark

There is a version of our lives we show the world, and a version we confess only to a search bar at midnight. The gap between those two things is where Google Trends lives. And what it is showing us right now, in early 2026, is quietly devastating.Searches for “feel...

The Soil

The Soil

You can put fake flowers in bad soil.Dress up. Show up. Buy the thing. Lash out and tell yourself they deserved it. Roll out the yoga mat in the cool outfit. Read the books. Do the therapy buzzwords. None of it touches the foundation. The foundation is your...

What You Bring to the Machine

What You Bring to the Machine

A conversation about intelligence, wounds, and what’s missing I want to tell you about a conversation I had with an AI. Not to impress you with the technology, but to show you what happens when you stop treating it like a search engine and start interrogating it like...

The Danger Isn’t AI. It’s Us.

The Danger Isn’t AI. It’s Us.

I just finished listening to Empire of AI, and I haven’t been able to stop thinking since.If you care about artificial intelligence, read it. Not to become an expert. Not to take a side. Read it to understand the foundations, because how your mind receives it,...