SAM Frida

Unfiltered – ish

Prediction Is Not a Gift

Prediction Is Not a Gift

People tend to predict you. They watch, they observe, they form a picture. And then they manage their behavior according to what they think you'll do next. Most people think this ability to read others is a kind of gift. I think it's something else entirely. I think...

The Other Heartbeat

The Other Heartbeat

There is a shift happening, and it is not subtle. People are waking up. Not on some timeline that respects your sales quarter or your product roadmap. On their own timeline. Through loss, through watching the world fracture, through the slow and sometimes sudden...

Freedom Lies in Not Caring

Freedom Lies in Not Caring

We feel what we feel. That part is simple enough. But here’s where it gets complicated: we don’t just act on our own emotions. We act on how we think the other person perceives us. We’re responding not to what’s real, but to a story we’ve written about what’s...

The Stories We Tell Instead of the Stories We Know

The Stories We Tell Instead of the Stories We Know

We have a habit of finishing other people’s narratives for them. A soldier dies in a conflict. We say it was for a noble cause. We say they were heroes. And maybe somewhere in that, there’s truth. But we’ve never walked in their shoes. We don’t know if they joined...

AI Literacy Isn’t Optional Anymore

AI Literacy Isn’t Optional Anymore

You’re being shaped by systems you’ll never see, built by people you’ll never meet, optimizing for outcomes you’ll never understand. And you think you’re making your own decisions. Every piece of information that reaches you has already been filtered, ranked, and...

The Identity Trap

The Identity Trap

There is something deeply reassuring about knowing who you are. A clear identity gives you a framework, a set of values, a north star when the world gets noisy. Without one, you risk standing for nothing.But here is the catch: the same identity that anchors you can...