SAM Frida
Unfiltered – ish
The Water and the Well
There’s a story about almond farms in California. Massive industrial operations that consumed so much water that communities across the border in Mexico started running dry. The companies made billions. The people lost their water. Then, somehow, the public...
Prediction Is Not a Gift
People tend to predict you. They watch, they observe, they form a picture. And then they manage their behavior according to what they think you'll do next. Most people think this ability to read others is a kind of gift. I think it's something else entirely. I think...
The Other Heartbeat
There is a shift happening, and it is not subtle. People are waking up. Not on some timeline that respects your sales quarter or your product roadmap. On their own timeline. Through loss, through watching the world fracture, through the slow and sometimes sudden...
Freedom Lies in Not Caring
We feel what we feel. That part is simple enough. But here’s where it gets complicated: we don’t just act on our own emotions. We act on how we think the other person perceives us. We’re responding not to what’s real, but to a story we’ve written about what’s...
The Gap Nobody’s Talking About: AI, Authorship, and Who Gets to Think
Last month, the U.S. Supreme Court declined to hear the final appeal in Thaler v. Perlmutter. The ruling reinforced a clear principle: copyright requires human authorship. If you type a prompt and publish the untouched output, you don't own it. It's a sensible rule....
The Stories We Tell Instead of the Stories We Know
We have a habit of finishing other people’s narratives for them. A soldier dies in a conflict. We say it was for a noble cause. We say they were heroes. And maybe somewhere in that, there’s truth. But we’ve never walked in their shoes. We don’t know if they joined...
AI Literacy Isn’t Optional Anymore
You’re being shaped by systems you’ll never see, built by people you’ll never meet, optimizing for outcomes you’ll never understand. And you think you’re making your own decisions. Every piece of information that reaches you has already been filtered, ranked, and...
Why putting the most powerful tool in history into unprepared hands is the real AI risk
We have spent years debating whether artificial intelligence is dangerous. We debate its biases, its hallucinations, its potential to displace workers and destabilize industries. These are real concerns. But there is a quieter, more immediate danger that almost nobody...
The Mirror Problem: Why AI Does Not Have Emotions, But You Might Think It Does
I want to share something that sits with me every time I watch a person interact with an AI system and walk away moved by how “understanding” it was. The AI did not understand you. You understood yourself, and the system gave your clarity back to you in a form you...