SAM Frida
Unfiltered – ish
What Animals Reveal About Us
There are many things in this world that break my heart. But very few affect me as deeply as seeing an animal suffer at the hands of a human being. I can understand disagreement. I can understand different beliefs. I can even understand how trauma shapes people into...
When Empathy Becomes Discernment
Empathy without discernment can become self-abandonment. One of the hardest lessons I am learning is that understanding someone’s pain does not mean I have to protect them from the consequences of their choices. I can be curious about the why. I can recognize the...
The Cost of Waking Up
I sometimes wonder whether the world doesn’t simply reward unconsciousness. Maybe it depends on it. We build technologies that promise convenience. They save us time. They remove friction. They connect us. At least, that’s what they tell us. But what if convenience...
Maybe Love Isn’t Where Consciousness Ends. Maybe It’s Where It Begins.
Sometimes I wonder whether our greatest heartbreak isn’t losing someone. It’s realizing that what we thought was love may have been the only version of love we knew how to recognize. Or whether I simply experienced the version of love my childhood taught me to...
What If Freedom Isn’t What We Think It Is?
The older I get, the less certain I become about what freedom really means. We’re taught that happiness looks a certain way: get a good job, own a home, buy a car, follow the path, fit into society. There’s nothing wrong with those things. They can be beautiful. But...
The Psyche Wants the Truth
You can shape a child’s story for a while. You can influence what they believe about the other parent. You can control the narrative when they’re young enough to depend on your version of reality. But the human mind has a quiet drive toward truth. Life has a way of...
The Hardest Love Is the One You Owe Yourself
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The Pattern Never Lied
The biggest lesson of my life was never about learning to read other people. It was learning to trust myself. For years, I had an instinct that something wasn’t right. Then I would immediately begin dismantling it. Maybe I’m overthinking. Maybe I’m too sensitive....
On Being Chosen
Twenty nine thousand people applied to the founding cohort of MasterClass Executive’s program with Chicago Booth. Seven hundred and five were accepted. I am one of them. I have been sitting with that ratio for two weeks now, since orientation started, and I still...








