SAM Frida

Unfiltered – ish

Anger: Your Emotional GPS to Healing

Anger: Your Emotional GPS to Healing

Emotions are powerful navigators, guiding us toward the truths we often avoid or overlook. Among them, anger stands out—frequently dismissed or misunderstood in a chaotic world. Yet anger isn’t just noise; it’s information, a message from within. It signals when a...

When Disaster Strikes, Can We Be Human First

When Disaster Strikes, Can We Be Human First

As wildfires rage in Los Angeles, comparisons to Gaza and Lahaina flood conversations. Anger rises, debates ignite, and narratives clash. But let’s pause for a moment. Whether sparked by nature or conflict, the outcome is the same: suffering. Human beings—rich or...

The Stories We Tell to Stay the Same

The Stories We Tell to Stay the Same

Narratives are powerful. They shape how we see the world—and ourselves. But here’s the truth: sometimes, the stories we tell are shields. Shields we craft, unconsciously or intentionally, to avoid pain, face our mistakes, or confront our demons. I’ve learned this from...

LifeQuake: The Shift That Shapes Who You’re Meant to Be

LifeQuake: The Shift That Shapes Who You’re Meant to Be

There’s a new word that caught my attention today: LifeQuake. It describes those significant, unexpected moments that shake the foundation of your life, leaving you feeling devastated, overwhelmed, or completely disoriented. The term immediately resonated with me...

To Koa and Kai: My Angels

To Koa and Kai: My Angels

This beautiful portrait of Koa and Kai was a Christmas gift, but their presence in my life has been a gift far beyond anything material. Though they are not mine, as their “auntie and godmother” they’ve opened my heart in a way I never expected. They’ve shown me a...

The Paradox of Being

The Paradox of Being

We are the paradox. The thinker and the thought, the seeker and the secret we wish to uncover. In our relentless pursuit of understanding, we often feel lost in questions that have no final answer. Yet, this is where the beauty lies: the journey itself. Life isn’t...

The Unspoken Truths About Industry Etiquette

The Unspoken Truths About Industry Etiquette

Having spent 24 years in the domain name industry, I’ve seen and experienced it all. I’m sharing this now because I’ve left the industry, and stepping away has given me a clearer perspective on something I could never quite reconcile: the sheer lack of basic...

The Price of Power: A Reflection on Leadership and Human Values

The Price of Power: A Reflection on Leadership and Human Values

As I watch the unfolding of our current political landscape, one thought lingers: how often do leaders truly consider what people—ordinary people—really want? When I hear talk of acquiring territories like Greenland, renaming the Gulf of Mexico, or reimagining Canada...