SAM Frida

Unfiltered – ish

When Ego Runs the Internet

When Ego Runs the Internet

The way I see it, the obsession with instant gratification doesn’t just come from end-users. It’s baked into the registrars and hostinga companies themselves. Everywhere you look, there’s a race to pack in more features, slap on new pricing tiers, and throw layers of...

The Circus of Formalities

The Circus of Formalities

Ever notice how much of life is a play, with everyone reading from a script nobody actually believes in? We stand in line to fill out forms nobody reads. We sit in meetings to discuss things everybody already decided. We say “let’s circle back” when what we mean is...

Roots Before Wings

If we trace many of the world’s problems, they lead back to people who climb to power through performance rather than connection — hungry for control, blind to the humanity of others. What if schools taught something different? Imagine if every child, no matter where...

Chief of War: A Mirror to Our Humanity

Chief of War: A Mirror to Our Humanity

Watching Chief of War on Apple TV shifted something in me. It’s more than a story about the Hawaiian Islands—it’s a reminder of what integrity and moral compass look like when they live inside a people, not inside written laws. The Hawaiians didn’t need a rulebook to...

The Performances We Mistake for Truth

The Performances We Mistake for Truth

Culture. Expectations. Diagnoses written in ink that never quite fit. Sometimes a single human being is pressed into shapes they never chose—called anxious, depressed, difficult, sensitive—when perhaps they were simply wired differently, perhaps autistic, perhaps just...

Crossing the River of Triggers

Crossing the River of Triggers

Here’s what I’m learning lately: if I pause, step back from my ego, and simply listen, everything changes. For me, the challenge has been triggers—the old wounds that resurface in conversations. I’ve noticed that if I don’t manage the story in my head, those triggers...

We Are Complicit

We Are Complicit

When tragedy strikes close to home—when children are killed in our towns, our schools—our grief is rightfully loud. Headlines flash, vigils are held, tears are shared across screens. It feels like the world stops. And yet, when children are killed elsewhere—in Gaza,...

Why Scripts Feel Like Theft

Why Scripts Feel Like Theft

I finally got clarity on why I absolutely hate calling customer support. It’s not the wait times. It’s not even the bad hold music. It’s that every interaction feels like a theft of my time. I value authenticity above all else—so when I’m met with a rehearsed script,...

The Heart’s Color, the Mind’s Story

The Heart’s Color, the Mind’s Story

I often wonder—how do we really get people to step into another’s shoes? To not just imagine, but feel what it’s like to live behind someone else’s eyes? Through my own journey, I’ve come to see the heart and mind as two storytellers. The heart has its own rhythm, its...