by samfrida | Apr 5, 2026 | Blog
Going to church doesn’t make you a good person. Saying the right things doesn’t make you a good person. Being well-liked doesn’t make you good at your job. These are performances and most people can’t tell the difference. We’ve outsourced our judgment to social proof....
by samfrida | Apr 4, 2026 | Blog
There’s a difference between honest and real. I’ve been sitting with that for a while now. Honest is something you can perform. Real isn’t. We live in a world built for optics. People construct versions of themselves so carefully, so consistently, that after a while...
by samfrida | Apr 1, 2026 | Blog
There is a version of our lives we show the world, and a version we confess only to a search bar at midnight. The gap between those two things is where Google Trends lives. And what it is showing us right now, in early 2026, is quietly devastating.Searches for “feel...
by samfrida | Mar 31, 2026 | Blog
You can put fake flowers in bad soil.Dress up. Show up. Buy the thing. Lash out and tell yourself they deserved it. Roll out the yoga mat in the cool outfit. Read the books. Do the therapy buzzwords. None of it touches the foundation. The foundation is your...
by samfrida | Mar 30, 2026 | Blog
A conversation about intelligence, wounds, and what’s missing I want to tell you about a conversation I had with an AI. Not to impress you with the technology, but to show you what happens when you stop treating it like a search engine and start interrogating it like...
